Flavor text is supplementary text displayed in the Collection, for each collectible card and hero. Almost always comical in nature, flavor text serves no game purpose and is not seen outside the Collection.
- Flavor text is a tradition of CCGs such as Magic: The Gathering and World of Warcraft: The Trading Card Game. However, these games tend to use flavor text to provide genuine canonical information on the game universe, even when it is done with a humorous twist. In contrast, flavor text in Hearthstone often breaks the fourth wall, speaking directly to the reader, or referring to subjects clearly set in the real world, or in other games such as World of Warcraft.
- As of One Night in Karazhan, "a lot" of new flavor text is written by executive producer Hamilton Chu, "but everyone pitches in", according to Ben Brode.
- Ben Brode on Twitter. (2016-08-10).